Mads St Clair is a tropical marine biologist and wildlife filmmaker. Conceptualised in a remote corner of the world when filming whale sharks, Mads decided to fuse her love for marine creatures with her passion for scuba diving, creating a swimwear and ocean-lifestyle brand. Mads developed Blu Wild’s line of flattering, high-performance swimwear pieces for ocean sports like scuba diving, surfing and paddleboarding, with a mission to not only create swimwear, but to build a community and movement that makes everyone feel welcome in the ocean family. As a marine biologist actively involved in both marine research and ocean conservation, building a brand that was rooted in environmental responsibility was a top priority. Now, as Blu Wild joins the Ocean Born family, founder Mads continues to infuse her vision and passion into the brand as a creative advisor and ambassador, ensuring that Blu Wild stays true to its roots while embracing new opportunities for growth and impact.