The Story of Blu Wild | Ocean Lifestyle Brand

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We're an independent swimwear & ocean lifestyle brand, born out of a love for saltwater ecosystems and shaped by a desire to preserve nature.

Our Story

Founded in 2018 by marine biologist and wildlife filmmaker, Mads St Clair, Blu Wild is an independent, ethical outdoor, swimwear and ocean lifestyle brand, born out of a love for saltwater ecosystems and shaped by a desire to preserve nature. Designed to be sleek and simple, our vibrant, thoughtful prints are a nod to the intimate connection we have with our wild blue spaces.

We want everyone to feel comfortable and confident whilst in the ocean. Our philosophy is to create high-performance, eco-conscious swimwear that empowers women to be bold, sexy and vibrantly themselves - without taxing the planet. Today, Blu Wild has evolved from a simple dream into a global community that prides itself on inclusivity and ocean love, selling worldwide.

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"All people are ocean people. Finding your connection to the ocean is a really special thing - and we wanted to create a brand that makes everyone feel included in the ocean family."

@mads_ocean

The Mads behind the madness

Mads St Clair is a tropical marine biologist, divemaster and filmmaker. Conceptualised in a remote corner of the world when filming whale sharks, Mads decided to fuse her love for marine creatures with her passion for scuba diving, creating a swimwear and ocean-lifestyle brand. Mads took inspiration from the ocean and added her own creative twist, in the pursuit of creating a brand that was inclusive, multi-functional and vibrantly bold. Mads has fought to empower, support and elevate women within the ocean space, and works hard to smash down the notion that women can’t be both sexy and be a scientist. As a marine biologist actively involved in both microplastic research and ocean conservation, producing low-impact products that are kind to the planet are her top priority.