Mads St Clair is a tropical marine biologist, divemaster and filmmaker. Conceptualised in a remote corner of the world when filming whale sharks, Mads decided to fuse her love for marine creatures with her passion for scuba diving, creating a swimwear and ocean-lifestyle brand. Mads took inspiration from the ocean and added her own creative twist, in the pursuit of creating a brand that was inclusive, multi-functional and vibrantly bold. Mads has fought to empower, support and elevate women within the ocean space, and works hard to smash down the notion that women can’t be both sexy and be a scientist. As a marine biologist actively involved in both microplastic research and ocean conservation, producing low-impact products that are kind to the planet are her top priority.