Reducing our impact on the planet.
As of 2021, BLU started incorporating recycled fabrics into our collections, starting with the RECYCLED BIKINI collection. We’re using Recycled Polyester (rPET), which is produced by recycling existing materials, like plastic bottles & packaging, and is reformed into fibre to create a more sustainable fabric alternative.
REDUCING ENERGY & CO2
At BLU, our priorities aren’t just to reduce waste though - we want to create affordable oceanwear that also has a minimal carbon footprint. By using recycled polyester, we’re using 33% to 53% less energy than creating polyester from scratch. Recycled polyester also produces approx. 54.6% fewer CO2 emissions to the air than virgin polyester.
MADE TO ORDER
If you don’t order it, we don’t make it. Simple. It’s no secret that fast-fashion excess stock often ends up in landfill, creating mountains of waste. At BLU, we make each and every purchase to order, meaning that we don’t unnecessarily hold stock - and nothing goes to waste. This helps to keep landfills free of excess stock and our carbon footprint down.
BUY LESS, WEAR LONGER
We choose high-quality, durable fabrics, meaning that our pieces are made to last - whether worn on land or in the sea. We design our products so that you buy less, wear longer, shop slow.